IDÉ House of Brands works to have a sustainable business practice with respect for people, society and the environment.

Our industry is complex and multidimensional, our goal is to have more openness and greater knowledge transfer in all stages of sustainability work. We care about our customers commitment to sustainability alternatives within product media.

Responsible purchasing practice is one of the most important tools for maintaining a sustainable business practice. This is where can be strengthen our partners' ability to deliver on the requirements we set to ensure good conditions for people, society and the environment. 

We challenge our suppliers daily to adapt their own business and products, so that it is not harmful to people, society and the environment and we will always present products from the manufactures who set strict requirements for their own production. 


We are committed to reducing our environmental impact and continously  improving our environmental results. This is an integral part of our business strategy and operating method. We encourage all our customers and suppliers to do the same.

Read more here


IDÉ House of Brands works to have a sustainable business practice that respects people, society and the environment. Our guidelines include the Code of Conduct and form the basis for our sustainability work. 

Read more here


We expect our suppliers and partners to work purposefully and systematically to comply with our guidelines for suppliers, including principles for sustainable business practice, which cover basic requirements for human rights, employee, rights, anticorruption, animal welfare and the environment. 

Read more here

Is sustainable and environmentally friendly the same thing?

No, not quite. 

Making a better environmental choice means that you act in a way that has the least possible impact on the environment. Much of what falls under this term will also be sustainable - but the concept of sustainable holds more.

To create sustainable development, the world must work in three areas: environment, social conditions and economics.

This is called the three pillars of sustainable development, and it is the connection between these three pillars that determines whether something is sustainable.


What does the environment have to do with sustainability?

Climate and environment the dimension of sustainable development is about taking care of nature and the climate. We humans are completely dependent on nature. The way we use nature's resources today has major consequences for the planet and us humans. 

Greenhouse gases destroy the ecosystem, which makes us vulnerable to natural disasters, threatens our livelihoods and creates conflicts in the fight for natural resources. 


What does social conditions have to do with sustainability?

The social part of sustainable development is about ensuring that all people have a good and fair basis for decent life.

We humans are part of nature and important resources for the world, just like water, forests and the sun, but for everyone to use their resources, human rights must be fulfilled.


What does economics have to do with sustainability?

The econimic dimension of sustainable development is about ensuring financial security for people and society.

A sustainable economy is fair and lasting, so that everyone can afford to meet their needs now and in the future. One way to contribute to a more even distribution is to think about what we buy and how it is made. 

Today, there is a growing gap between rich and poor. Poverty and inequality lead to unrest and division in the population and threaten sustainable development.



IDÉ House of Brands considers responsible purchasing practice to be one of our most important tools in the work for sustainable business practice. We adapt our purchasing routines so that our partners have the opportunity to deliver on the requirements we set to ensure good conditions for people, society and the environment.


IDÉ House of Brands is aware that we can have a negative impact on people, society and the environment. At the same time, we see our potential in contributing to positive development in the supply chain. We expect our suppliers and partners to work purposefully and systematically to comply with our supplier guidelines, including out ethical guidelines, which cover basic requirements for human rights, anti-corruption, animal welfare and the environment. 


IDÉ House of Brands will be a driving force towards customers in the choice to shop more environmentally friendly. Several of our customers have become more aware of their purchases and it is satisfying to be able to meet their demands for more environmentally friendly choices. As our customer, you will always have a more environmentally friendly alternative.

Blue ISO 9001 logo


The certification benefits both our customers and us. A stronger degree of quality assurance and service leads to a more comprehensive treatment from all our departments in the Nordic region.


This is the international standard for quality management. This standard was updated as ISO 14001 in 2015 so that it is relevant to today's and tomorrow's society. ISO 9001 gives organizations the recipe for how they should at all times be able to meet quality requirements that meet customer expectations. The standard pays special attention to the complex supply chains we as a business must deal with. We have had our approval renewed every year since 2004, and in 2017 we were again approved according to an upgraded standard.

We are committed to reducing our environmental impact and continuously improving our environmental results, as an integral part of our business strategy and operating method. We encourage all our customers and suppliers to do the same.


IDÉ House of Brands works to have a sustainable business practice with respect for people, society and the environment. This means that current generations can meet their needs, without destroying the opportunities for future generations.

ISO 14001– Environmental Managent Systems

Is the international standard for environmental management. The standard was updated in 2015, with updated requirements and better coordination with other management and control systems. ISO 14001 helps to create systems to reduce the organization's negative impact on the environment. This includes energy consumption, waste management, environmental requirements and regulations, supplier requirements and resource planning. By reducing our negative environmental impact and establishing a more sustainable organizational model, we can save both costs and energy, and at the same time take care of the environment for future generations. The standard uses PUKK (plan, execute, check, correct).

White and green Ethical Trade Norway logo 


Working conditions in factories and international human rights have always been at the forefront. Therefore, we travel annually to our factories and work closely with local inspectors to ensure that all laws and regulations are followed. When we choose contractual partners this is based on good ethical attitudes. They must avoid contributing to corruption, human rights violations, poor working conditions or harmful effects on local communities and the environment. 

The Ethical Trade Initiative (ETI) is a committed partnership between industry, trade unions, organizations and government agencies. IEH is a driving force and a resource center for ethical trade. Ethical trade means that companies and other actors contribute to improving working conditions and the environment in the supply chain.We define social responsibility as "A long-term commitment to commercial success through working methods that respect ethical values, people, the environment and nature". We report to the Ethical Trade Initiative every quarter and the reports are public.

Why are we a member of ETI?

ETI is the leading competence environment for ethical trade in Norway and the Nordic countries and provides us with important tools and resources to be able to work well and efficiently with ethical trade. By collaborating with ETI, we have several obligations. Among other things, we have joined ETI's declaration of principles, implemented guidelines for ethical trade, work actively to create concrete improvements in working and environmental conditions in the supply chain, report annually on status and progress, continuous follow-up and ensure that everything is approved according to the Norwegian Environment Agency's laws.


The UN's sustainability goals are the world's joint work plan to eradicate poverty, fight inequality and stop climate change by 2030. This plan requires efforts from the authorities, business and individuals. We have chosen to work extra with the following goals:

Icon red book and pencil

Goal 4:

Quality Education

"Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all."

Read more

Icon purple ascending staircase

Goal 8:

Decent work and Economic Growth

"Promote lasting, inclusive and sustainable economic growth, full employment and decent work for all."

Read more

Icon gold colored eternity symbol

Goal 12:

Responsible Consumption and Production

"Ensure sustainable consumption and production patterns."

Read more

Icon green eye with global

Goal 13:

Climate action

"Immediately to combat climate change and its consequences."

Read more

Icon five blue rings

Goal 17:

Partnerships for the goals

"Strengthen the reins and renew global partnerships for sustainable development implementation."

Read more


SOS Children's Villages works to ensure that all children have the opportunity to grow up in a family that gives them love and security - whether it is in the child's biological family or in a new SOS family.

We work closely with SOS Children's Villages to contribute to their work to secure children around the world. We have chosen to divide this work into two parts. On the one hand we donate a significant amount to SOS Children's Villages every year and on the other hand we use our network of customers and partners to actively disseminate information about the work SOS Children's Villages does and facilitate a combination of donation and product media.

SOS Barnebyer
Read more about our cooperation here
Four girls hugging each other and smiling