From IDÉ to concept
What is a good concept? And what does it take to create a whole in marketing communication? Our concept developers know that.
Creativity and strategic choices are crucial to competing for and capturing customer attention. A concept is simply a well-thought-out idea with a clear plan for how to achieve the goals of the idea.
The marketing strategy lays the foundation for what is to be communicated, to whom and how - and a good concept helps to ensure that this is done efficiently and effectively.
Our concept developers are experts in taking a wish or an idea from the customers as a starting point and transform it into a clear concept. To develop a successful concept, we need to be involved in the brainstorming as early as possible - so that we can see the whole picture and build the concept together with the customer.
How to build a successful concept - 4 steps
- What do you want to achieve?
Always have a clear goal. Do you want to build a stronger brand, do you want to increase sales, build a reputation or recruit. You may want to have sub-goals below, but remember to focus on the main goal. - Who is your target audience?
Know who you are talking to, this way you use the correct lingual. - What is your message?
What do we want to tell the target group? The message must reflect the overall goal of the project. - What is your budget?
Set the framework for the project and create a budget that makes it possible to create a concept with a clear common thread.
"Together we create value,
and we do our best work when we get to work with you"